TELEVISIÓN Versión en español
DishLATINOs Alfredo Rodriguez: TV market is changing and we all evaluate OTT options
Maribel Ramos-Weiner| 22 de octubre de 2014
Rodríguez: Nueva campaña publicitaria con Eugenio Derbez como vocero
Like many other paid TV companies in the US, Dish is evaluating over the top (OTT) options to define what would be the strategy of the company in that particular. As part of Hispanic TV Summit in New York, PRODU spoke with Alfredo Rodriguez, VP of DISHLatino, on the subject of OTT.”There is much talk about OTT. We and other companies are looking at that very closely because it may be the future. This may take some time, this has been a model that has worked for a long time, but programmers and distributors are looking at the issue very closely,” he said. Rodriguez also spoke of the new advertising campaign for the DISHLatino brand having as spokesman the Mexican comedian, producer and entrepreneur Eugenio Derbez. “MARCA is the agency with which we do these commercials, the idea belongs to them and we also work with Havas in the digital side, that is our creative digital media agency in Chicago as well as our media agency Hispanic Group” the executive explains.He commented they chose Derbez because they think he represents the journey many DishLATINO subscribers have had in the USA. “Coincidentally Derbez is moving with his family to the US and we have a little fun with that during the first phase of the campaign that we are calling Siempre latino,” he says.
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